Yeastie Boys Brewery is providing the recipe of their beer via QR Coded label

POSTED BY on Aug 22 under QR Codes

India Pale Ale (IPA) beer by Yeastie Boys Brewery in Wellington, New Zealand is the first commercial open source beer.

While the Coca-Cola formula is secret and it is kept in a bank vault since 1886, the Yeastie Boys are providing their IPA beer recipe via QR Code on the label.

Digital IPA is featuring 5 QR Codes on the blue label, which are linked to various websites including Twitter and Facebook accounts but one of them is resolving to the full recipe of the beer.









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