There are brands that just don’t know how to use a QR Code and here is an example.
Weetabix is the second largest cereal bars and breakfast cereals brands in the United Kingdom. We found a QR Code on one of their muesli snackbars followed by “Scan to read terms and conditions and get a 50p off coupon”. But who reads terms and conditions at breakfast?
Anyways, we scanned the code and we landed on the company’s website, which was not mobile friendly, not only that but after pinching and scrolling around the website, we discovered that there is nothing about T&C, not even a link.
The nearest thing we found is a “Click to get your coupon” and we give it a tap. The link takes us to a page with images of Alpen cereal bars and two more links and we click on the “Claim coupon”.
And here is where the real nightmare starts – we have to fill a form. Forms must be very simple when you target mobile users. Well this one is not. You must fill your name, country, postcode, house number, email, enter a special 6 digit code placed on the cereal bar, a 7 character captcha and finally there are a couple of boxes to tick to claim the coupon!
Then a message appears that informs us that we are using a mobile device or an unsupported browser, which is correct, as we scanned the QR Code with a smartphone. Again an email confirmation option appears that will provide us with the link enabling us to print the coupon.
Then an email appears telling us to get the computer and the printer ready, including a link. We of course could print from the mobile device using Google Cloud Print but we assume that we will not be allowed to, so we move to a desktop computer, find the email and click the link, which resolves to a page telling “You are moments away from printing you coupon” followed by “Download and install the Coupon Printer”
We think that no one has gone this far.
We refused to install the coupon printer, we don’t need the coupon at all.