Walmart and Mattel have launched a virtual toy store in Toronto, providing QR Code based experience for their customers.
Th store is located in Toronto’s underground walkway and it will run for 4 weeks to provide the customers the ease in purchasing gifts.
The virtual toy store is created by BrandFire Group in partnership with IMA Outdoor Inc.
It includes two walls of 3D toy images and shoppers must scan the code with their mobile device to buy the selected Mattel toy from Walmart, who is also providing a free shipping.
The virtual store is aiming to revolutionize the window shop, while still toys can be ordered online or bought in store.
The virtual store includes Mattel’s favorite brands such as Hot Wheels, Thomas & Friends, Barbie and Fisher-Price.