Virtual bookstore at Connolly Station in Dublin

POSTED BY on Oct 23 under QR Codes

Easton has launched Ireland’s first virtual bookstore at the Connolly Station in Dublin.

The bookstore displays images of books with a QR Code that when scanned will direct the user to an online mobile optimized website where they can buy the book.

The project is innovative and the first to the Irish market and it demonstrates that Eason is a multi channel retailer.

Eason has also integrated Facebook to their project, so people can also share their experience, recommend and explore their friends books.

The virtual bookstore will be at the Connolly Station until Christmas.

 

Source: joe.ie, blog.easons.com

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