Victoria’s Secret with a multi media experience in the UK

POSTED BY on Aug 31 under Mobile & Web News

At the opening of its second London‘ Mayfair store this week, Victoria’s Secret is installing the largest video wall of its kind and says it will mark the intentions of the brand to put a multi media experience at the center of its marketing strategy.

Digital screens will be embedded inside the store, so that the brand can provide interaction across mobile, in store and online.

The multi channel environment, created by PlayNetwork is aiming to make a sense of theater in the store.

Victoria’s Secret is expanding its UK business after opening its first store in Westfield earlier in August.

Source: ris.fashion.telegraph.co.uk

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