In 2012 the usage of QR codes in advertising has been increasing rapidly. They are used everywhere – in advertising, charity campaigns, promotions and coupons, on a job resumes even on business cards.
Here are the top QR code campaigns for the first three months of 2012.
Coca-Cola’s in partnership with 7-Eleven put QR codes on a collectible cups. The campaign lets the basketball fans of March Madness to view exclusive videos. Each of the four cups featured a QR code linked to Powerade’s mobile-optimized website where CBS hosted the videos.
- Johnny Rockets
As we previously wrote, the Johnny Rocket campaign was a smart move for the company. The campaign was encouraging people to scan the QR codes that are placed on their table and sign in for promotions, deals and updates.
- Samuel Adams
Samuel Adams placed QR codes on their four-panel bar coasters, so the customers can scan them and can receive a coupon to purchase of Samuel Adams glasses from the brand’s site.
The 2013 Mercedes-Benz A-Class debuted at Geneva motor show in March after road testing of a QR code covered car inspired by the Mercedes-Benz race in Singapore. The codes will resolve to a free app that will allow the users to participate in the competition for winning a trip for two to the world premiere of the A-Class.
At a music festival in Poland, Heineken made a great campaign, both smart and social. They printed personalized QR codes to everybody that wants to join the campaign. When scanned the code gives you information about the other person or what he likes to do. The QR codes were a great way to meet new people and break the ice.