Thierry Mugler includes QR Codes on the new Womanity Eau Pour Elle

POSTED BY on Apr 26 under Mobile & Web News, QR Codes

Thierry Mugler will start a campaign within a month to promote the new Womanity Eau Pour Elle fragrance including QR Codes on the boxes and in the press.

The codes are linked to a mobile website, available in three languages, the customers have to scan the QR Code on the box to visit to join the Thierry Mugler competition for a special day out worth €3000. The winner will be drawn at the beginning of August.

The Mugler brand has been using e-commerce since 2007 and the QR Code campaign maintains the tradition of innovative web experiments.

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