The Darkness band has included an augmented reality app among its mobile features.
Fans that point the phone’s camera at their latest album cover, T-shirt, advertisement or other band related artwork will unlock additional content.
Users can take a photo of themselves or a friend posing virtually with band’s singer Justin Hawkins.
The Darkness application also includes an official news section, fan chat, e-commerce, images and tweets.
The application is build by PIAS Media agency and uses the Aurasma platform.
Aurasma is a technology that will change the way music industry provides content to the fans.
The Darkness has just released their third album after Hawkins rejoined the band.
The video below is showing the band’s promo of the application.