Sony has jumped 3 places in the global smartphone rankings and it is now on the 3rd place right behind Apple and Samsung.
In 2011 Sony was on 6th place, which was quite unimpressive, but since the company has overtaken HTC, Nokia and RIM.
However, the rise of Sony may have more to do with the companies mentioned above, as Sony’s market share has fallen, 5% in 2011 to 4.8% this year, it is just that Nokia, HTC and RIM have fell further.
Nokia fell dramatically from 13% in 2011 to just 3.5% this year, HTC – from 10% to 4.6% and RIM slipped from 9% to 4.2%.
Not surprisingly Samsung has posted an increase from 22% to 31% and it is the 2012 big winner.
Apple has also improve its share from 13% to 14.5%.
Sony’s efforts in the market are coming after the company separate its ways with Ericsson a year ago. The rebranding has seen Sony enjoy some commercial and critical success with Android devices such as the Xperia T and Xperia S.