Shadow QR code increases sales by 25%

POSTED BY on May 2 under Mobile & Web News, QR Codes

Emart, South Korea’s largest retailer launched an interesting campaign including QR Codes, that is scannable only between 12 am and 1 pm when the sun is in position to form the right shape shadow.

The codes are created with 3D displays and placed in several locations in Seoul.

When the sun is in the right position the shadows line up and form the code, allowing the users to scan it and then will have the access to online ordering and coupons.

The results : 25% increase in lunchtime sales and online membership increased to 53%.


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