Roger Waters, an Amnesty International supporter and former Pink Floyd member, will make use of RFID technology to connect his fans to his “The Wall” tour and their Facebook profiles.
The production will see Waters’ biggest construction of “The Wall” – 800 feet across with additional pyrotechnics and lighting and massive surround sound system.
The RFID technology is provided by Intellix and will promote Amnesty International by linking visitors’ wristbands to their Facebook profiles.
The project will allow attendees to post messages from Roger Waters and Amnesty International during the event.
More than 70,000 fans are expected to attend and organizers predict that the message will spread worldwide, raising awareness of Amnesty’s battle for human rights.
The event will mark Waters’ second biggest production of “The Wall”, following the 1990 concert in Berlin, which celebrated the reunification of Germany.