A Singaporean cinema operator is cutting out paper tickets and long queues for its visitors.
The cinema revealed a new automated features at its City Square Mall multiplex.
Visitors at the cinema will be able to book tickets from the multiplex mobile application, where a unique QR Code will be generated. They will be able to enter the cinema by scanning the QR Code at the gates. The QR Code can store up to 8 tickets.
This will cut queuing times at the cashier to collect tickets.
The application, available for iOS currently, will be updated to support the new functions and an Android version will be announced by the end of the year and a Windows Phone app is planned to be released in 2013.
The GV cinema announced they are testing a TMS (theater management system) that is able to control all of its equipment.
All movie theaters at the City Square Mall will be using 2K digital projectors, that will remove the need of a projection room, and a 7.1 channel surround sound system. By using a tablet, the cinema employees will be able to control the movie playback and the lighting.
The technology will change the visitor’s experience, but will also enable the cinema to hire 45% less employees than usual.
The GV cinema will open on November 22 and will cost almost $5 million to build and design.