QR Codes on tote bags to engage mobile commerce experience

POSTED BY on Aug 23 under QR Codes

In Singapore, four innovative students have come up with a new way to make use of QR Codes and are trying to reach as many mobile devices users as possible.

This mobile commerce marketing approach is using simple tote bags for advertising space.

The totes are featuring space on the side where advertisers can place an engaging mobile campaign to anyone who spots the bag.

The users need to scan the QR Code and they will be linked to a website, video content or other destination connected to the code.

The students produced over 4,000 tote bags, which will be distributed to the public for free on Children’s Day in October.

There will be 7 designs available to marketers, each one printed onto 600 tote bags.

The ad space will be costing around 600-900 Singapore dollars, each one of which have 9 QR Codes printed on.

Source: qrcodepress.com

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