QR Codes on coffee cup sleeves

POSTED BY on Jul 16 under QR Codes

Gulf News, the highest circulation English newspaper around the UAE, has made a great use of QR Codes.

At 5 local Tim Horton bake and cafe shops, coffee cup sleeves were printed and include a QR Code and a headline pulled from the newspaper’s Twitter.

The code is leading to the full story of the headline.

The results were exciting– after 850,000 sleeves and 1,400 headline tweets, the Gulf News website traffic increased with 40% and has shown a 3% growth in subscriptions.

Y&R Agency Dubai extended the campaign to all Tim Hortons locations across the United Arab Emirates and 14 new outlets are to be opened soon.

Source: 2d-code.co.uk, youtube.com

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