QR Coded sushi in London Art Fair

POSTED BY on Oct 15 under QR Codes

The first QR Coded sushi will be presented at the London’s Frieze Art Fair this month.

Selected guests are invited to take part in the project, scanning the QR Codes on their edible salmon bento boxes to reveal the story behind the dish.

The trial was created by ecolabelling and seafood certification campaign, the Marine Stewardship Council and it is aiming to encourage customers to use their handsets to join the discussion.

The trial celebrates the 10,000th MSC certified piece of salmon sushi at Moshi Moshi restaurant.

The restaurant will be featuring a special QR Code artwork made of nori, and by scanning the code the consumers will be directed to videos from the Marine Stewardship Council.

The codes are made from squid ink and rise paper, so they can be eaten after the scan.

The QR Coded sushi is still on trial at Frieze Art Fair but it is planned to roll out in the restaurant in the near future, offering the first interactive sushi.

Source: msc.org

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