To raise the awareness of Volkswagen Crafter vans, a QR Code was constructed from orange crates in Central de Abasto, Mexico City.
Targeting potential buyers for cargo vans in the biggest wholesale marketplace in Mexico City and in the world.
After the QR Code was constructed and scanned, it was dismantled and all the crates were loaded into the Volkswagen Crafter van, to demonstrate its capacity.
The QR Code was leading to a video of the loading process, but unfortunately was unplayable on Android devices because is a .mov file.
The project was created by DDB Mexico for Volkswagen de Mexico.