Playboy has announced its partnership with Layar to introduce an AR app in order to provide the magazine a new high tech look.
The print industry is struggling these days due to decrease in subscriptions and the increase of customers that prefer to read digital content.
Playboy Netherlands has seen the trend and it is now appealing to the mobile technology preferences among their readers with the mobile friendly AR feature that will attract mobile customers.
The company is hoping that the new option will give the print magazine a new appeal.
To activate the augmented reality content, readers must download the Layar app on their smartphone and the camera pointed at the page.
Playboy is hoping that their partnership with Layar will help the company to expand beyond the limitations of its 114 pages.