UK restaurant chain PizzaExpress added QR Codes to accompany the two new pizzas in the menu prepared by the TV chef Valentine Warner.
After ordering the pizzas, consumers are encouraged to scan the QR Codes with a mobile device such as smartphone or a tablet in order to reveal a video of Warner preparing the dishes and leading the users step by step through the recipe.
The Fennel & Salami and Puttanesca pizzas are included to the menu at £11.75 and £10.75 and the QR Code is an entertaining way to include technology to the campaign.
Warner, who have worked in PizzaExpress during his student days, says that he is very proud of the dishes and is exited to see them listed on the menu at his favorite pizza place.
The QR Codes are working with any mobile device with QR Code reader application.