PicPay, a Brazilian startup has reveled a QR Code mobile payment service. Users can scan a QR Code with their smartphone or tablet to make a purchase. First they must download the application and save their debit or credit card information.
PicPay application is available for iOS and Android but only in Portuguese.
The QR Codes can be displayed in printed ads, digital content and on television and with the PicPay service, advertisers can insert the QR Codes in their campaigns.
PicPay’s existing customers include sports retailer Kanui, Fluir magazine, the e-store Perfumagi and recently has created a partnership with Cielo credit card operator.