P&G has launched “Have you tried this yet?” campaign centered around brands like Gillette, Secret and Pantene, which is an aggressive move into the mobile marketplace for the company.
The company has placed QR Codes to all their print ads to educate and drive mobile commerce in the United States.
All print ads from newspapers to magazines are including the QR Codes which will provide great measurement tools on purchases and downloads unlike normal campaigns with no call to action or one that does not lead to the retailer which is difficult to measure.
When the QR Code is scanned, users will be taken to a specially created mobile website.
The most effective ads will then be centered on delivering responses and those that did not generate visits, interest, purchases or downloads will be downgraded.
When visiting the mobile website the users are allowed to enter their postal code and P&G will inform them if the local newspapers are including discount coupons for the products they are interested in.
P&G have created a virtual mobile store collaborating with Walmart on trucks and buses. Their products were promoted along with QR Codes that customers could scan on the move.
P&G has used pop up stores with QR Codes and trucks that gave away samples that also gave customers discounts of the samples.