Nestle with QR Codes on their packaging

POSTED BY on Feb 4 under QR Codes

Nestle is launching a new campaign that include QR Codes on all of their products packaging for both developed and emerging markets in order to provide nutritional information to its customers.

The company’s digital labeling campaign is coming right after McDonald’s has revealed its new project that has QR Codes printed on the carry out bags and also provides nutritional information when scanned.

The Nestle initiative will start from the United Kingdom with a QR Code on Kit Kat bars. People can scan the code on the product will be able to gain additional information on how the product is fitting into a healthy lifestyle or in a balanced diet and also includes a guidance and recipe ideas.

kit-kat-qr-code-wrapper-large

Source: 2d-code.co.uk

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