Minsky’s Pizza Cafe & Bar with mobile campaign

POSTED BY on Apr 18 under Mobile & Web News

A mobile campaign including QR codes, SMS and apps was launched by Minsky’s Pizza Cafe and Bar and gives diners chance to win free food.

Minsky’s Pizza has 14 restaurants located in Missouri and Kansas. Nine of them are using the Front Flip mobile app to increase the sales.

The company is encouraging the consumers to download the app and scan the QR codes, which are linked to prizes.

The table tops are featuring QR code that the consumers scan to download the application, they also include SMS number, so the message prompts the customer to download the app from Google Play or the Apple App Store.

When the app is running the user can either log in with Facebook or create a new account.

The app is using the customer’s ZIP code to find the nearest restaurant and shows the local offers.

The users need to scratch a digital card to see if they win, the offers are also time-limited, so the customers has to use the offer while they are still in the restaurant.

For 140 days, Minsky’s Pizza received over 17,000 scans by 9, 000 customers, these numbers shows that the average user has scanned the QR code multiple times.

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