McDonald’s with an interactive billboard in Stockholm

POSTED BY on May 8 under Mobile & Web News

DDB, an advertising agency in Stockholm placed an interactive billboard for McDonald’s that allows passersby to play McPong with their smartphones, using geolocation technology.

The game is simple, the billboard is encouraging you to catch a product with your smartphone and if you manage to do so, you just have to go to the nearest McDonald’s, show the picture and get the product for free.

 

Watch the video

 

 

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