McDonald’s has presented its new packaging on its beverage cups and take out bags that will now include QR Codes.
The initiative is the company’s latest step to provide customers with information to help them make informed choice.
The roll out will begin from this week in the US and worldwide by the end of the year, with the text on the packaging being translated into 18 languages.
McDonald’s has been providing nutrition information for over 30 years to its consumers and the new packaging is designed to connect with them in a modern way.
An illustration, text and the QR Code will deliver facts about McDonald’s and provide nutrition information that will be easily accessible via mobile devices.
McDonald’s is one of the first quick-service venues that introduced nutrition information on their packaging at the Olympic Winter Games in Italy in 2006.
The new initiative will be available on brochures, menu boards and digital platforms such as applications, desktop and mobile web.