Marmite with an AR experience

POSTED BY on Aug 22 under Mobile & Web News

UK’s most hated/loved (that depends on who you are speaking to) yeast extract has teamed up with Blippar.
This partnership will see Blippar pulling digital information from Marmite’s label, which is created to provide users access to recipes (with Marmite, naturally…) by pointing their Android/iOS devices at the jar of the product.

The augmented realty is giving people a better interactive experience, unlike others, this application is recognizing Marmite and is creating a more engaging experience for users.
When the application is open, the frog character Geoff appears on the screen, offering consumers an array of Marmite recipes which can also be saved to the mobile device for offline reading.

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