The Switzerland chocolatier, Lindt, announced that are launching a marketing campaign, as the company has recognized that mobile marketing is one of the most important channels for communicating and influencing customer’s decisions.
Lindt intends to use different marketing techniques to boost their sales and is hoping that its efforts will help to reach with the new generation customers.
The company also believes that communicating with smartphone users will help improve the sales statistics in 2013.
The company is currently working on a new range of mobile initiatives, beginning with a new mobile platform that will allow users to purchase Lindt products using their mobile devices.
With the new campaign, Lindt is hoping to make its products more accessible and appealing to customers.