Joe Cafe is using QR Codes and location based ads to lead readers to a free cup of coffee

POSTED BY on Aug 21 under QR Codes

A chain of coffee houses, Joe Cafe in Israel, are using location based advertisements in the newspapers and a QR Code which leads the readers to the nearest venue in order to receive a free cup of coffee.
By scanning the QR Code, the user is given a map and directions to the nearest Joe Cafe, where they can redeem their voucher, receive a free cup of coffee and finish reading the newspaper.
The campaign is made by Y&R Agency Dubai, the same that made the Tim Horton’s QR Code coffee cup sleeve project.



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