Interactive billboards in London Station against domestic violence

POSTED BY on May 8 under Mobile & Web News, QR Codes

The National Centre for Domestic Violence placed an interactive ad at London’s Euston Station to raise awareness among people as to how they can prevent such issues and encouraging the commuters to get involved in the advert by controlling the scene. The billboard shows a man assaulting a woman and the passersby are encouraged to scan a QR code or visit a website on their smartphones and drag the man away from the woman. The man is progressively removed further from his victim through a series of connected digital boards.

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