Ikea’s 2013 catalog will include AR

POSTED BY on Jul 20 under Mobile & Web News

Ikea’s 2013 catalog will include an augmented reality app that will allow customers to access interactive features, videos and photo galleries with their mobile devices.
As the video shows, Ikea has been printing out a catalog since 1951 and it has evolved from print to an iOS and Android application.
Ikea has not yet released an augmented reality app for the upcoming catalog, which goes out to over 210 million customers worldwide.
One of the augmented reality features will include X-Ray vision, so the customers can look inside the furniture.
Ikea is not the first to include AR for its catalog, Tesco has launched one in 2011 that let customers access 3D images of more than 35 products via augmented reality.

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