Latest search engine report is showing that 89% of all United Kingdom internet searches were conducted on Google websites.
This is the first time in 5 years that Google dropped under 90% market share.
As Google’s market share drops, Microsoft, Ask and Yahoo! have a positive month.
Microsoft’s Bing search engine increased its market share to 4.7% from 0.7%, which is an improvement.
In October Microsoft launched Windows 8 OS with Bing as a default search engine, which may have an impact on the market share.
Searches for W8 had increased with 120% in October showing the interest in the new OS.
It is clear that Google will maintain a huge advantage over the other engines in the UK market place.
There are eighteen times more searches via Google compared to all other engines combined.
This may be an encouraging news for Microsoft, as Bing is gaining traction in the UK market.