Gibraltar is following the lead of the UK town of Monmouth and is equipping its tourists attractions with QR Codes linked to Wikipedia.
Tourism is a major part of the economy of Gibraltar, with over 10 million tourists a year that are spending over £250 million and the authorities are seizing any opportunities to increase revenue.
The QR Codes will direct tourist to a Wikipedia website of the particular attraction, as Gibraltar is a rich in historical events dating to approximately 50,000 years ago.
The caving unit has listed over 200 caves many of which are rich in archeology but are inaccessible to people.
“Gibraltarpedia” will communicate with the user’s smartphone to determine the language of the tourist.
By scanning the QR Codes around Gibraltar, visitors will be able to learn more about the place in their own language.
Volunteers speaking various languages are writing up to twenty articles a day.
One all the QR Codes are placed, there are other factors that need to be dealt with so the campaign could take off.
Roaming charges, for example, may deter tourists from connecting the internet and the Gibraltar’s government is considering the possibility of free Wi-Fi.