QR codes are popular in advertising these days, as they are allowing the business to connect with their the customers and provides them access to information, digital content, service, company as well as a promotional tool.
The Fred Perry campaign is promoting a competition in partnership with the filmmaker Don Letts, it’s purpose is to point the influence Fred Perry had on 1950′s subcultures in the UK.
The users are encouraged to submit film footage of this period via the competition’s website, which is accessible by scanning a QR code.
So far, Fred Perry gained nearly 1,300 scans in the UK, Germany, France, Italy and the US.
49% of the scans came from Facebook and 20% from direct scans.
Don Letts will put together the submitted footage and create a documentary. The film is expected to be released at film festivals in Europe.
The participants in the campaign will have the chance to win $6,000, tickets to the premiere of the documentary or a Fred Perry limited edition shirt.