FWM is taking the refreshing lager Carling to the Isle of Wight Festival by creating a QR Code campaign.
Over 300,000 cups at the fest are including the QR Code that once scanned is directing the users to Carling’s mobile site where they can enter their data.
Winners can receive a mobile voucher which they can redeem at the Carling Refresh Room in exchange for a luxury shower.
The campaign had a huge success and it strengthened Carling’s partnership with the Isle of Wight festival.
Fast Web Media has launched a Carling Zest summer lager promotion recently, by developing a YouTube and smartphone application.