Eye, an Australia-based media, is to equip its out-of-home sites in the US, the UK, New Zealand and Australia to support SMS, NFC, AR and QR Codes campaigns.
The Eye media announced that it has begun the converting process on the airports, universities and shopping centers, using Amplify technology platform, developed by the company.
The platform is designed to fit the existing WiFi and Bluetooth networks in the US.
The Amplify platform can recommend a solution by using any technology system and always starts with any client challenge.
As the smartphone penetration is rapidly increasing, advertisers note the power of mobile technology but it can be a barrier too.
The Amplify platform has removed the complexity, whether it’s movie trailers encouraging viewing, AR for creative amplification, mobile coupons or call to action to drive web traffic – the system will deliver all in one. The investment opens an opportunity for advertisers to create very effective campaigns.
The company plans to activate the network progressively, starting in June.