DCM in a partnership with outdoor media Primesight is to install over hundred 6 feet panels across Digital Cinema Media’s cinema estate in Vue, Odeon and Cineworld.
The panels will bring brands closer to their consumers by providing creative opportunities for marketers to deliver more targeted and effective campaigns.
Brands will be able to create messages to the customers with NFC, touch, QR Codes or WiFi.
The panels will be situated in high traffic cinemas, which attracts over 2.5 million people monthly.
The first company to use the panels is Birdseye, with many other advertisers lined up.
The panels are adding further touch point in the cinema visitor’s journey where they can interact with the brands.
By deploying technologies like Microsoft Kinect and providing bonus features to mobile, brands can engage with visitors before, during and after the cinema experience.