On Black Friday Microsoft managed to sell over 700,000 Xbox 360 consoles in the United States, and Apple was selling 11 iPads an hour, Cyber Monday was the biggest shopping day ever.
A report from IBM shows that shoppers made Cyber Monday the biggest shopping day with increase in online sales with 30% compared to the same period in 2011.
The survey shows that the mobile traffic and mobile shopping increased to over 70% and mobile sales have increased dramatically to 96% compared to 2011.
IBM states that the device that generated most number traffic is the iPad with 7% share. The iPhone is right behind it with 6.9% and Android devices are third with 4.5% overall stake.
Cyber Monday became the largest shopping day ever and retailers that adopted the mobile marketing approach were able to adjust to the habits of their consumers, whether online, via mobile device or in store.