Creative Jar with personalized direct mail QR Code campaign

POSTED BY on Feb 18 under QR Codes

Creative Jar has started a new campaign which targeted Valentine’s themed direct mail.
The pamphlets that was sent out by Creative Jar to a number of potential clients in the Thames Valley area.
The direct mail is aiming to marry the old traditional Valentine’s day card and the new technology, as on the cards include a QR Code.
When the code is scanned it takes the recipient to a personalized front page which says “We love you” with a call-to-action to contact the company.
The project is measured with real time analytics with an e-mail campaign supporting the activity.

Homepage_V-day takeover

Source: thedrum.com

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