Coca-Cola, Spotify and Universal have launched a campaign that will allow Australians to relive special moments and connect again with family and friends by encouraging them to share a song unlocked by URLs or QR Codes printed on Coca-Cola products.
The “Share a Coke and a Song” campaign will be running until December and will see users who activate the URL and QR Codes linked to a mobile website where they can share a song with their friends into Spotify or on their mobile devices.
Selected cans and bottles on the packaging of Diet Coke, Coke Zero and Coke will include a year from 1938 to 2012 and by visiting the URL or scanning the QR Code on the pack, users will unlock fifty songs associated with the year on the bottle.
People often associate music and songs with places, people and emotions that they have experienced in the past and sometimes just a few bars of a song could take us back to a special moment.
Years printed on the packs are distributed and placed randomly.
The advertising that will support the campaign will start on September 29th encouraging people to participate.