Youku, China’s top video website has included QR Codes to every video on its desktop site so users could continue viewing on smartphone or tablet.
Every Youku video page has a QR icon which when pressed will present a QR Code. Scanning the code with a smartphone or tablet will instantly launch the same video in your mobile browser.
Optionally the video can then be started in the Youku application for Android and iOS.
There is no Flash-related problems if you pick a mobile browser viewing, as HTML 5 version of the chosen video will appear on you device.
Mobile visits to the website have accounted for over 15% of the Youku’s traffic and the company is expecting that to increase very quickly.
As mobile internet usage is surpassing the desktop web access in China, the tipping point has been passed and now mobile screens are the battleground for users.