Cannes festival opened with a huge QR Code

POSTED BY on Jun 21 under QR Codes

On the 17th of June, the Cannes festival opened with a huge QR Code placed on the Palais des Festivals.
Visitors and delegates to the event for innovative professionals noticed the Cheil Korea’s QR Code that leads to an artistic video that celebrates the country’s Fighting Spirit or the honor of TuHon.
Last year at Cannes Lions, Cheil Korea won the Grand Prix for its QR coded store in Seoul’s subway station.

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