Betfair puts QR Code to boxer shorts

POSTED BY on May 2 under Mobile & Web News, QR Codes

The Irish boxer Eamonn O’Kane with the sponsorship from Betfair will advertise on his crouch on Saturday’s Betfair Prizefighter Middleweight show.

The boxer will be wearing specially-designed Betfair shorts with a QR Code printed on them.

The fans who scan the code will be directed to the boxing betting market on Betfair’s mobile website.

This is not the first QR Code campaign that Betfair has attempted, previously the company placed QR Codes on the back of the bikini bottoms of two of Britain’s volleyball champions.

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