Axe with peephole campaign in Puerto Rico

POSTED BY on Jun 26 under QR Codes

Axe Bode Spray has came up with a campaign that allows men to peek into ladies bathroom in most popular discos and bars in Puerto Rico.
The QR Codes are placed in men’s bathroom and are leading to videos that if shared on Facebook become even more steamier.
The results are pretty amazing – 53% increase in Facebook interactions with Axe Body Spray brand, 23% of the audience peeped every day and a 600% increase in feedback and views on the social network.

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