Iris AR and Astral Out-of-Home teamed up to create a more accessible AR marketing campaign.
The companies created an app called iRiS AR, which is meant to connect users with their favorite brands by providing a digital and dynamic content.
Astral is planning to roll out its AR marketing app in Canada, where a growing number of companies have expressed interest in using the technology for their campaigns.
The app will allow users to engage in AR campaigns more easily than they were able before.
AR marketing is a popular technology because it is capable of bridging the gap between digital and physical worlds.
As technology continues to be an important part of our world, users are becoming more interested in digital and interactivity content.
Astral has released AR ads at a number of transit shelters in Toronto, which are linked to a Drambuie marketing project and include a digital content that users can unlock it via iRiS app and to experience video and audio content.