The New York Times has stated that Apple will launch a smaller iPad, as the rivals are attempting to eat away its market share with smaller devices and lower prices.
The rumored iPad will supposedly have a 7.8 inch screen and it’s price will be less than the $500 iPad, which has a 9.7 Retina display.
The new iPad will compete with the Google Nexus 7, Microsoft Surface and Amazon’s Kindle Fire.
The new competition is aiming to divide the massive tablet market into smaller fractions.
Apple is selling its second-generation iPad for $400, but still doesn’t have offering at the $200 price range that Amazon and Google are targeting.
It remains to be seen, whether the customers will prefer a smaller device, as they are too large to fit in the pocket, but their size is not bad for women’s purses.
The strategy to expand the product line up is like the attempt to defend the iPod’s market share via several devices from the iPod Shuffle to the iPod Touch.
Apple is currently holding about 60 to 70% of the tablet market share.