Ann Summers has announced an AR campaign named BlippTease – it uses Blippar app to make the campaign interactive.
The retailer says that the campaign is the world’s first AR lingerie collection.
Customers can use the application to interact with store windows, ad posters and Ann Summers’ MiniLogue magazine and virtually try on the latest collection before making an online purchase.
The photos taken through the app can be shared on Twitter or Facebook.
The AR application is part of a wider project starting on Monday to promote Ann Summers’ autumn collection, and will also include online activity.
Through the app, users can “blipp to purchase” directly from their smartphone or download a 10% discount coupon for in store or online use.
The application will also help male customers to buy gifts for women and make sure they buy the right size and product.